He was perhaps the most celebrated wide receiver recruit the Trojans' had in the last decade, a player whose success was almost guaranteed for the men of Troy.
Big, strong and fast, this high school phenom's physical attributes were matched by a prep career that had his coaches salivating at his future exploits while those leading the opposition cringed at the possibilities.
Are we talking about Marqise Lee, Robert Woods or the since departed Kyle Prater?
No, ladies and gentlemen, meet George Farmer, Jr.
Farmer, the former Scout.com 5-star prospect ranked No. 3 in the nation at his position, was considered the "jewel" of USC's 2011 recruiting class, and as such, his arrival on campus would mark the beginning of a memorable Trojans career.
Except it hasn't quite worked out that way, and in hindsight, perhaps this shouldn't be such a surprise, as there were warnings things might not be as rosy as hoped for young George.
In fact, in that Scout.com profile, one of the "areas for improvement" for Farmer was listed as his durability or lack thereof.
And so far for Farmer, that has been his primary bane, the multi-headed monster known as injuries.
Beginning with his arrival at USC in 2011 when he only appeared in four games, Farmer began his unfortunate string of injuries with a badly sprained ankle that hampered his efforts all season long.
That was followed by a 2012 campaign that saw him hobbled by hamstring injuries beginning in fall camp and following him throughout last season. Though he appeared in nine games, it was not the George Farmer, Jr., that many expected to see.
Still, hope abounds anew with each season and for fans of the program, the team and the player himself, 2013 was going to be the year we finally get to see what Farmer is capable of.
Then reality once again came crashing down.
Yesterday, it was announced that Farmer will miss the upcoming season with a torn ACL and MCL injury.
And with the news comes the notion that all of the promise hoped for with Farmer may never come to pass.
Along with that comes another question. Will he ever fulfill the promise that seemed to be his not so long ago?
Some will say that Farmer might need a change of scenery to get back on track and that a transfer from USC will accompany a return to health.
I'm not so sure.
Farmer's dedication to his craft has not been a primary concern and the injuries he has suffered has not been manifested due to a lack of effort.
Instead, this appears to be a case of a tough luck player who has simply been snake bitten so far in his college career.
So Farmer—and fans of the program—are left with that nagging question.
Can George Farmer Jr. find success with USC?
Yes, but that road just got demonstrably harder now.
And that is a shame for all concerned.