WWE News: Did the WrestleMania Hype Lead to a Monday Night Raw Viewership Jump?

Daniel PeragineSenior Analyst IIApril 3, 2013

The Rock talks to the millions and millions of his fans all around the world on WWE Raw. (Photo credit: WWE.com)
The Rock talks to the millions and millions of his fans all around the world on WWE Raw. (Photo credit: WWE.com)

With just less than a week until WrestleMania 29, the WWE had plenty to hope for when the viewership totals came into play for its flagship show. 

Unfortunately, not even the WrestleMania 29 hype and Shawn Michaels' appearance could help lift Monday night's WWE Raw to stronger viewership numbers.

Although the WWE earned the No. 1 spot on cable television Monday night, the April 1 edition of Raw saw a decline in viewership from last week's show. On Monday night, WWE Raw got off to a sluggish start, as its first hour had just 4.03 million viewers. However, the second hour helped the show peak with 4.48 million viewers. Its third hour held steady at 4.40 million viewers.

In adults 18-49, the second and third hour of WWE Raw scored a 1.6 rating. Meanwhile, its first hour remained lower with a 1.4 rating.


Why Did the Ratings Drop?

There seemed to be a few problems that led to why WWE Raw could not garner better viewership results. Right off the bat, the WWE failed to capitalize on its three-hour program. The crowd seemed very uninterested in what was being presented to them, as chants of "boring" broke out a few times during the show. 

John Cena's opening promo began the program's long night, as his talking segment felt much like a repeat of previous ones. Along with Cena's promo, most of the matches were short or used as fillers to lead into another talking segment.

The only part that seemed to gain interest was The Undertaker and CM Punk's main-event promo. Seeing Punk not just attack The Undertaker but also pour ashes from the golden urn was a unique way to close out Raw.

Nevertheless, the final WWE Raw before WrestleMania 29 was poorly executed.    

Looking Forward to the Rest of the Week:

The WWE will have one more opportunity to turn things around on Friday Night SmackDown. SmackDown is a crucial show this week given that WrestleMania 29 falls on a Sunday. WrestleMania 29 will have plenty on the line, and the WWE needs to desperately create new awareness to its product. Perhaps a Cena heel turn in the main event will do just that.

Looking ahead, the WWE must hit a home run with SmackDown before heading into the weekend hype for WrestleMania 29.