New York Yankees Find Out Even the Rich Won't Pay $2,600 to See a Baseball Game
We've all become accustomed to seeing scores of empty seats behind home plate at Major League ballparks these days when watching on television, catching highlights, and especially if we're there in person.
Many parks now have these exclusive areas right down by the field that allow lucky fans to see if the clean-up hitter has dribbled tobacco juice on his jersey, as they sit in padded seats and enjoy the services of a wait staff to bring them food and drinks.
And if it's too hot or cold outside, or even if you're just bored, you can retire to a climate-controlled clubhouse behind you for more high-end food and drink.
Of course, these seats come at a hefty price, and the New York Yankees have to be wondering if it's too hefty.
The Yanks just opened their new palace in the Bronx, and while it's a beautiful place, one of the most striking features in the opening week is the empty seats behind home plate and the dugouts.
I was there on Friday—the second game ever at the new stadium—and that's where the accompanying photo is from. You can also check out more from my trip to the new ballpark.
The seats behind home and the dugouts, from the field up, were mostly empty as the game started, and remained about half empty throughout a tight contest. Otherwise, the stadium was packed.
The Yankees are getting no favors from the brutal economy, but they also brought this upon themselves, and they seem to know it.
Hal Steinbrenner, who is now running the show in the Bronx with his dad in partial retirement, acknowledged even before the opening game that "small amounts of our tickets might be over-priced."
You think, Hal?
Seats in the Legends section down near the field and behind the dugouts can go for as high as $2,625 a game...for one ticket.
On Monday morning I logged on to the Yanks' Web site and could still get four seats in the front row for that night's game at that price. Add in a $59 service fee per ticket (I'm not making this up, check it out for yourself), and the total was $10,736 for me and the boys to go out to the ballpark.
I resisted the urge, apparently like so many others. If I wanted to move back a bit into the Field section, I could get four at $375 per seat. Again, I decided to hold off.
You need to go higher and farther up the baselines until the prices drop below obscene. Only then do ticket prices come close to reasonable, especially considering the sightlines at the new park are excellent—$30 for a seat in the upper deck, $23 down the lines, and $14 for a bleacher seat.
But I couldn't get even two in any of these sections. You paying attention, Hal? I also hope other owners got that message, too.
The Yankees have built a beautiful park, but they also seem to have reached the tipping point in escalating ticket prices. Fans, we're finding out, do have a threshold they will not cross. When the ticket price equals the monthly mortgage, maybe it's best to sit at home and watch on TV.
For that, maybe we can all thank the Yanks. Maybe this will lead to a reassessment of the luxury seating trend (which I'd love to know who exactly requested, anyway), and a leveling off of all ticket prices.
The Yankees are almost certainly going to have to react by lowering prices on those seats and offering rebates to those who bought season plans there. Either that, or they better get used to explaining why the best seats for one of the most famous sports franchises in the world sit empty.
And here's the most ironic thing in all of this is...once the novelty of seeing the players up close has worn off, the seats right down by the field aren't even that good.
You're much better off sitting up a bit higher, say 10-15 rows back, where there's a nice overview of the field and you don't have to strain to see if the right fielder made that play at the wall.
I'm guessing that folks (or corporations) who pay $2,625 to sit there don't really care if he made the catch.
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