In this day and age of social media, prospects are giving the public a much bigger glimpse of the day-to-day events that take place.
It seems like every week a recruit is posting a pic holding 100 hand-written letters received in one day, or a specific message designed to get their attention.
Mississippi State has taken that message to the most simplistic level.
Michael Ferns, a 4-star linebacker/tight end from 247Sports.com from St. Clairsville, Ohio, posted a pic of Mississippi State's latest recruiting pitch on his Instagram and Twitter accounts—and it's spectacular.
Ummm.. Thanks Coach instagram.com/p/XmhmUZSqhs/— Michael Ferns (@M_Ferns10) April 2, 2013
The message is simple, "You're a Baller."
That's it. Nothing more and nothing less.
Is it cheesy? Yes. Is it a shot in the dark? Probably. Is it effective? Absolutely.
Recruiting is all about making an impression, and Mississippi State certainly did with this message. Is it a positive impression? That remains to be seen, but why not take a shot?
What's the harm? Postage? No big deal.
Mississippi State has to know that messages like this are going to get spread all over the Internet, and no matter how it's received, people are talking about Mississippi State.
That's a win no matter what.