You knew it was only a matter of time after Joe Flacco signed a six-year, $120.6 million contract that made him the NFL's highest paid player.
With two years remaining on a relatively modest contract, the clock was ticking for Green Bay Packers quarterback Aaron Rodgers, and it was clear that the ninth-year pro was going to have his own Rod Tidwell moment.
It appears that that day is coming very soon.
ESPN's Adam Schefter reported Tuesday on "NFL Live" via Rotoworld that the Packers and Rodgers are working on a four-year, $100 million megadeal that would make Rodgers the NFL's salary king.
"This is a very simple deal to do for Aaron Rodgers," said Schefter. "There are many people around the league who are expecting a four-year, $25-plus million extension a year. ... That's how that deal is going to come down when it comes down."
Schefter's report comes just one day after Packers team president Mark Murphy told Tom Silverstein of The Milwaukee Journal-Sentinel that locking Rodgers up long term was a "priority" and that "I think as an organization, I think we all want to see that get done."
Well, all appearances are that it's going to get done, although it's going to cost a pretty penny.
And that should be of absolutely no concern to the Green Bay Packers.
There are a handful of "blank check" players in the National Football League. Individuals who are so good at what they do, and/or so important to their teams, that they have to be kept in the fold no matter the cost.
Aaron Rodgers is one of those players, and both of those things.
In Rodgers' five seasons as the starting quarterback for the Green Bay Packers, he's averaged well over 4,200 yards, thrown 170 touchdown passes against only 45 interceptions and his quarterback rating was under 100 only once.
Rodgers has led the Packers to a 53-27 regular season record, a 5-3 postseason record and a victory in Super Bowl XLV. He's been both NFL and Super Bowl MVP.
He's completed over 65 percent of his passes in his career, he's mobile and he may just have the strongest arm of any player at his position in the NFL.
And oh yeah, he hasn't turned 30 yet.
This is a player you lock up, no fooling around. No dickering over price. So long as the number his camp presents isn't absolutely insane, you just smile, nod and draw up the paperwork.
That appears the be the tact the Green Bay Packers are taking with Aaron Rodgers.
And if so, good for them.