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To be the best you have to beat the best. What does this mean? It means that Michigan should go out and schedule as tough of a non-conference slate as it can.
The perfect example of this was when the team played Alabama last year. No, Michigan wasn't ready to compete with them, but at the same time it wasn't a bad idea to schedule that game.
We have seen Dave Brandon and some of the other administrators take this to heart, as future schedules include the likes of Arkansas and BYU.
There's no doubt they'll try to schedule even bigger yet, though, evidenced by the fact that Oklahoma was recently contacted for future play, but the Sooners declined.
As long as a big-name school is willing to either make the trip to Ann Arbor or play in a truly neutral location, then that school should be considered.
Plus, with the new playoff format that favors strong non conference schedules, it will pay dividends.
Again, to be the best you have to beat the best.