Following her victory in the 2005 Diva Search, model Ashley Massaro received one of the biggest pushes that WWE has ever given to a woman. Really, only Rena "Sable" Lesnar in 1998 or A.J. Lee in 2012 could compare.
Massaro appeared in the April 2006 edition of Playboy. She also had high-profile photoshoots in Maxim and Flex. She was all over television in feuds with Torrie Wilson and Victoria. In 2007, the company even sent her to appear on CBS' hit reality show Survivor. Management seemed to be absolutely crazy about her.
So, what was the problem? Well, despite her best efforts, she couldn't wrestle. At all.
You know things are bad when an in-her-prime Trish Stratus can't carry you to anything remotely watchable. And the less said about her debacle of a match with Torrie Wilson on Raw in September of 2005 the better.
She was also injury prone. Not to mention, her Avril Lavigne-wannabe act usually came off as very phony and a transparent appeal to fans by being "different." Come on, were we really meant to believe she was a genuine "Rock Chick" in the Lita mold?
Maybe Ashley could have had a decent run as a manager. She did have a certain amount of charisma, after all. But WWE's insistence of making her a wrestler backfired fiercely.
Note to Vince: Some girls just aren't cut out to be wrestlers.