In the ring this week, WWE pushed closer to WrestleMania 29. Outside of it, WWE continued to add layers to the WWE fan experience via social media.
It was a week marked by mountains, tattoos and sex appeal.
Twitter, Facebook and Instagram featured WWE stars young and old. A long-time member of the Hall of Fame celebrated a birthday. WWE was proclaimed social media champ. SportsNation shared a merging of dunking and WWE.
Here are WWE's best social media offerings from this past week.
This week, Austin, Texas hosted the ever-growing South by Southwest (SXSW) festival, a week-long celebration of music, film and technology. WWE was there to discuss the integration of social media into its product.
Stephen Yusko of SmartBlogs.com detailed WWE's involvement with the SXSW interactive panel and called the company "the social champion of the sports world."
WWE was understandably proud of how its being viewed in this arena. The company filled its Facebook page with pictures of John Cena and Stephanie McMahon at the event as well as this video detailing just how it's utilized social media.
It may be hard to notice with Naomi and Cameron always dancing around him, but Brodus Clay got himself a new tattoo.
The already heavily inked Superstar added more tribal work, getting his arm covered in a stylized interpretation of a stingray.
WWE posted a photo of the new work on its Instagram page.
Is his new tag team partner Tensai going to be the next one to add some tats to his large, dancing frame?
Former WWE champion and mountain climber extraordinaire John Bradshaw Layfield delivered a message to the world from 20,000 feet.
The majority of touts are quite banal. Few are made from near the top of a mountain. Even fewer casually mention dead dudes in snow.
The cool thing is that it sounds like JBL may be doing some announcing at WrestleMania, as he mentioned coming back to be on the road to WrestleMania.
DeAndre Jordan dunked on Brandon Knight in vicious fashion in the Clippers' win over the Pistons on Sunday. This doctored clip imagines how Jim Ross would call that big play.
Using Ross' call of Mankind vs. Undertaker at King of the Ring 1998 here was a brilliant mashup of the NBA and WWE. Just when you thought there was no new way to dissect Jordan's monster jam, SportsNation gave us this gem.
On Monday's Raw, Nikki and Brie Bella made a surprise return to WWE.
The company didn't bring them in for 30-minute technical wrestling masterpieces. For the most part, WWE brought back the Bella Twins to use as eye candy.
It didn't take WWE long to plaster its website and its Facebook page with photos of the girls with plenty of skin showing. A Bellas photo gallery went up on WWE.com quite soon after their return.
Who knows how much we'll see them in the ring, but we can be assured to see them in more sexy photo ops.
AJ Lee has made a career on displaying mental instability. She apparently stays in character on her Twitter account.
“@superariane_08: How do you get over a break up?” Depends. Do you have a folding table or a 12 foot ladder handy?— A.J. (@WWEAJLee) March 12, 2013
When asked about how she'd deal with recovering from a breakup, AJ essentially described a TLC match. While she's made it clear she's a passionate kisser, it sounds like getting involved here beyond that may not be worth it.
There's far too much of a chance of being pushed off a ladder by the sprightly AJ.
Mae Young's on-air celebration of turning 90 may have been cut short by CM Punk, but WWE kept the party going on Facebook.
The company posted a fantastic series of photos of the respected wrestler. Fans can see her in her prime as well as visual evidence to how cool and feisty she still is.
There is also a great write-up of her life and career.
It's always a welcomed sight when WWE embraces its past, helping younger fans elevate their appreciation of wrestling's past.
Much of the news cycle this week has been focused on the Catholic Church selecting a new pope. While they eventually went with Jorge Mario Bergoglio, a WWE fan made another suggestion.
Talking about taking CM Punk fandom to the extreme. Anointing him Best in the World is one thing, but leader of the worldwide Catholic Church is a bit much.
Should he beat Undertaker at WrestleMania 29, though, anything is possible.