With the recent news that the WWE is planning to make Dolph Ziggler a tag team wrestler at the upcoming WrestleMania 29 pay-per-view, I think it is safe to say the company has all but given up on the singles star as a future champion.
May you rest in peace, Mr. Ziggler.
After winning his Money in the Bank title contract match, then enlisting AJ Lee's help to beat John Cena at TLC, we were still waiting for Ziggler to cash in and claim his well-deserved prize. It hasn't happened yet and looks like it won't until the summer or right before the MITB show. By doing so, the company has all but ruined what could have been a great run for Ziggler.
The problem is the creative team took a talent and saddled him with Vickie Guerrero and then AJ Lee and Big E. When Jack Swagger made his return to the WWE, he came back as the "Angry American," which was great for ratings and a match with Alberto Del Rio. However, the missed boat in all of this was Ziggler calling out his former tag team partner, which would have been great for a feud, match, rivalry—something that would catch our eye.
If the WWE has a plan for that after WrestleMania, great, but it does not appear that will happen. Tag team wrestling is not where Ziggler should be, and having AJ by his side is a mismatch in wrestling history. At least the Vickie Guerrero angle was somewhat interesting.
Swagger's angle and alliance with Zeb Colter are engaging and controversial, but it does not make us want to see a strap around his waist. If he claims the World Title from Alberto Del Rio, the two will feud into the next pay-per-view, which will totally stink up the joint because the angle will be old by then.
The shelf life of an angle like that is limited. A feud with Ziggler has miles on it, like Bobby Roode and James Storm.
Don't mistake what I am saying; the two feuds are nothing alike, but could be just as good. The WWE needs something more than relying on John Cena and CM Punk to bail itself out over the course of a year. There seemed to be hatred among the two, even when they were teaming together.
But now that is gone. Ziggler's career seems stalled, and the WWE missed out on something great again.
It's a trend that may have just cost Ziggler his title shot.