Monday's Raw continued WWE's recent pattern of shoving commercials for its own products into every available crack.
Product integration makes great business sense, but the amount of movie trailers and TV show sneak peeks as WWE showed on Monday was beyond annoying. Not only did WWE fans have to watch trailers for The Call, Psych and GI Joe: Retaliation during the commercial breaks, but during the show itself.
WWE spent more time on Raw selling movies than the upcoming matches at WrestleMania 29.
At the expense of wrestling and promo time, WWE gave fans commercial after commercial. For example, WWE treated fans to an extended preview of The Call.
It's understandable that WWE wants to get fans to go see the movie, as it is a WWE Studios production. This trailer though, was a part of an overload of ads infused into the show.
WWE later showed a segment where Kane called Halle Berry to further promote the movie. The World Heavyweight title feud didn't get as much as attention as this film.
It's not the fact that WWE is trying to sell stuff to fans while they enjoy their entertainment that's the problem; it's the frequency with which it happens.
On recent episodes of Raw, it has sometimes felt like we're getting attacked with ads.
Much of Raw's three hours is already devoted to commercials. We don't also need five reminders that Marine 3: Homefront is available on DVD and Blu-ray. We don't need to see a Dead Man Down trailer every week.
Ads work by repetition. Jingles get stuck in our heads. Subliminal messages seep into our brains.
There's a fine line, though, between getting one's product on someone's minds and turning them away. WWE is approaching the latter.
Chris Jericho's highlight reel on Monday was even dedicated to promoting movies.
Jericho's guests were The Miz and Wade Barrett. As WWE fans are already aware, both Miz and Barrett have movies out now.
Miz and Barrett argued about whose movie was better. It's a clever move to use these men's films as motivation for them to fight. It's another example of WWE's crafty business sense. The problem is that WWE is doing this often, too much.
WWE's product placement has gotten out of hand.
It's quickly moving from business savvy to suffocating. The company will certainly not stop trying to maximize its profits by advertising its own wares, but it needs to pull the reins back.
Their ad campaign has become too aggressive. It can be a part of the Raw, but not such a dominating presence as to make the show less palatable.