The Casual Fan: A Burr in My Saddle
How long does it take you to spot a casual fan? You know who Iโm talking about: the guy with the Gretzky sweater who knows who won last nightโs game, but not the winning goaltender.
The Jeter jersey who sits behind home plate jawing the entire game, waving manically while on a cell phone, with no idea whoโs on the mound.
The suit sipping Chablis and nibbling on cheese, watching the action in the climate-controlled comfort of a corporate box, eyeing the TV more than the field.
That guy.
Itโs not that I dislike these types. Itโs more like theyโre an itch in the middle of my back, annoying but not life threatening.
Posers. Faux fans placed here to irritate those who appreciate the more subtle aspects of sports.
Theyโre the ones who talk at an Albert Pujols batting clinic or take pictures on Tigerโs backswing. In proper context, it would be me farting at an Oprah taping on dinner party etiquette.
Casual fans donโt live under the microscope, panning for meaningless nuggets of information. They donโt lose sleep over a blown save or wasted two-on-one break. They donโt call in sick to partake in a fantasy draft.
Theyโre perfectly happy skimming the surface, reading only the headlines served up by the local paper, rooting for a home-team victory, nevermind the details.
Casual fans many times have favorite teams by default. They harvest information from the easiest sources.
Take โAmericaโs Team,โ the Dallas Cowboys. This title came by default. Everybody knows it wasnโt because of the stars on the helmets or the stars on the field. There are plenty of those to go around.
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No, it was the hot pants on the cheerleaders. Come on, ya know itโs true.
The Cowboys received coverage because they had hot-as-a-Dallas-summer cheerleaders. With all the cameras rolling, the drama soon unfolded. Coverage increased exponentially...and so did the fanbase.
A friend always says a Cowboys fan is likely someone who lives in Dallas or someone who doesnโt know much about football. That might be taking things to an extreme, but I think it tackles the issue pretty well.
A casual fan can pick up quickly on all things Dallas. Jerseys are easy to acquire. News is a cinch to obtain. Weโre not talking the Tennessee Titans here, where youโd have to rely on Titans.com for merchandise or the local cable jockeys for information.
The same principle applies to other overexposed teams as well. I know Iโve spotted a casual fan as soon as I see the stylized NY on the crown of the baseball cap. Or a โBryantโ stitched across the back of a goldfinch jersey.
Iโm not immune to this theory. I offer myself as a perfect example in the field of soccer.
Iโm no fan of soccer...er, football. I just donโt care for it. But if I was to become a fan, chances are good Iโd be a fan of Manchester United.
Why? Because itโs really the only team I can name. Thanks to Mr. Beckham and his stylish footies, they seem to get all the press, a lionโs share of the attention.
If Iโm going to buy a jersey, as a casual fan, I want some familiarity. Go Manchester!
Itโs as easy as that.
Same with NASCAR. Johnson. Gordon. Junior. Itโs a three-car race.
God bless โem, casual fans just want to belong. They want desperately to be a part of the morning-after water cooler clique, and sports is many times an automatic ticket to the inner circle.
Theyโll wait for a break in the action and toss out a SportsCenter sound bite, beaming at their own aptitude. But ask them about the Orioles or Blue Jays, and itโs bye, bye birdie.
No, I donโt hate casual fans...unless theyโre warming the seat of a real fan. That guy in the second row...with the cell phone, waving like an idiot...get him OUT of there!
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