Twitter: The New Recruiting Tool

L.D. SkarzinskiContributor IApril 8, 2009

PASADENA, CA - JANUARY 01:  Head coach Pete Carroll of the USC Trojans celebrates after defeating the Penn State Nittany Lions at the 95th Rose Bowl Game presented by Citi on January 1, 2009 at the Rose Bowl in Pasadena, California.  (Photo by Jeff Gross/Getty Images)

In the age of email, text messages, and electronic community pages, the newest and in my opinion the easiest, is Twitter!! What in the world is Twitter, you ask?  Well if you can answer the question What are you doing? Then you can twitter.  I stumbled upon Twitter by accident about a month ago and became hooked.  Want to know how I found it, I was surfing the net and was reading an article on U of M coach Rich Rodriquez and noticed that he had been using Twitter.  I had not a clue what Twitter was so I linked to it from the article and low and behold was a page with RichRod's latest quotes and "updates"  I was amazed at the ease in which enrollment in the public page was. 

As I began searching for other "Tweeds" I found Pete Carroll, to say the least Pete is a twitter fanatic, he posts on everything, then it hit me, being from the East coast, I have now got to see a side of Pete Carroll that you really do not see, unless you are in the Trojan program.  He is right on top of the LA thing.  No wonder recruits love this guy!

Which brings me to my point, if done right this thing will explode into the next big recruiting tool.  Let me explain, lets say I am a 17 year old kid and I am being recruited by the likes of Washington, USC , Nebraska, and Arizona, I can get to know Pete Carroll on a personal basis by just "following" him on Twitter.  He will link me to other "tweeds" so that I can get an idea who he thinks is worth following. It is an insight that you may not get unless you have sat down with him and BS ed for a couple of hours.

Now I understand that he may not be writing his own updates, but remember I am 17 and I believe that he is and that is all he needs to understand.  As I continued to explore Twitter, I find an even more intriguing Tweed and that is West Virginia head coach Bill Stewart! Now what in the world is Bill Stewart doing on Twitter?  Well he is informing his "followers" about everything from congratulating the Big East hoops team to talking about what music he listens to on his way to practice. 

Now call me cynical, but I would think that Coach Stew, is a little beyond the digital native age bracket, but he is a pretty smart cookie and he is embracing the opportunity to get his name, and most of all his thoughts out there.

I bet in the next coming months folks like Lane Kiffin at Tennessee, Chip Kelly at Oregon, and Mike Leach at Texas Tech will be Tweeds, if they don't well I will venture to say that someone with in those programs will be and extent the recruiting spill for all to see.