How The Rock Has Made the WWE World Heavyweight Title More Important Than Ever

David LevinSenior Writer IIFebruary 10, 2013

EAST RUTHERFORD, NJ - FEBRUARY 16: Dwayne 'The Rock' Johnson attends a press conference to announce that MetLife Stadium will host WWE Wrestlemania 29 in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Michael N. Todaro/Getty Images

The WWE may have the WWE champion it wants in The Rock, but it does not have as many luxuries with its current title holder as it may like. Because of scheduling, movie premieres and what I still think is a bad decision to have the current movie star wear the gold around his waist, this is a different title reign for the "People's Champion."

And in doing what the WWE has done, making The Rock the company centerpiece for now, the World Heavyweight Title has become more important to the success of the company.

Current champion Alberto Del Rio is the perfect title holder to carry the strap heading into WrestleMania 29.

The Rock and the WWE Title were absent from Raw last Monday night, killing some of his momentum moving toward the Elimination Chamber pay-per-view on February 17. Because the idea of putting the title on a part-time wrestler is risky at best, the need for "The Great One" to be on camera each week is crucial to the success of this WWE foray.

The fact the WWE Title is MIA at times makes the title held by Ric Flair, Harley Race, Randy Savage and Ricky Steamboat "the" title in the company right now.

No, I am not exaggerating, just stating a fact.

When the WWE relied on branding to establish competition within the company, the WWE Title was "the" title to win and the World Title sat on SmackDown as the redheaded stepchild. Don't get me wrong, Randy Orton, Christian and Mark Henry are top talent and defended the belt admirably, but when it came to reality, the WWE Title carried more weight.

I'm not so sure that is the case anymore. 

What the WWE has done is choose a quick fix (putting the strap on The Rock) to help with ratings and a build toward WrestleMania 29. The fallback to that is what happens when the event is over and done with, and The Rock returns to the rock star lifestyle of Hollywood? He has charisma and excitement and catch phrase after catch phrase, but it ends at some point, and fans and wrestlers get complacent with it.

There are plenty of WWE superstars who could challenge for that belt. CM Punk is in a holding pattern. Vince McMahon is on the shelf after hip surgery. What is the WWE to do?

Most likely nothing.

And while we wait for something to happen, where we see The Rock in the ring week after week, the WHC and the feud between Alberto Del Rio and The Big Show has become the best thing going today.

Yes, I guess it's true about how much The Rock is needed by the WWE, only this time, his presence is helping others and not himself.