Right now, new WWE champion Dwayne "The Rock" Johnson and Brock Lesnar are greatly helping boost the profile of Raw.
Ratings are better than they've been in months (via TvByTheNumbers), with WWE's flagship show becoming must-see television again. No doubt WrestleMania 29—which both men will have a heavy involvement in—will have terrific numbers on pay-per-view.
But what are the futures of Rock and Lesnar beyond the WrestleMania pay-per-view on April 7? Sure, both are undisputed stars and draws, but can the company rely on these two part-timers for the rest of the year? In that respect, building the company around them may not be so smart after all.
OK, so Lesnar is under contract and will almost certainly be making semi-regular appearances on television and pay-per-view throughout 2013, but Rock is much trickier to deal with: The star's heavy movie schedule will likely be an obstacle in using him for an angle or match in the future.
Well, in this week's (subscribers only) Wrestling Observer Newsletter, Dave Meltzer notes that there is tentative discussion within WWE of using both Rock and Lesnar at Los Angeles's SummerSlam event in August, with the hope being that they can capitalize on Rock's showbiz connections.
Right now there is talk of using both Lesnar and Rock at SummerSlam. They want the Hollywood community to be part of the SummerSlam festivities and Rock to a great extent and Lesnar to a lesser extent makes it seem to those who aren’t big wrestling fans like it’s a big event.
It would be quite the coup for WWE management if they managed to convince Rock to work a match at the SummerSlam event. And can you imagine if he faced Lesnar in a singles bout on the show? Hey, at a time when there are few dream matches left, a Rock/Lesnar bout would surely do blockbuster numbers.