New AC Milan signing Mario Balotelli's start to his AC Milan career has taken a turn for the worse after the Italian international was made the subject of a racial slur by Silvio Berlusconi's very own brother.

The attack comes after Balotelli netted a double on his debut to lift the Rossoneri over Udinese in their Serie A clash.

According to Eurosport, Paolo Berlusconi, brother of owner and former Italian president Silvio, was caught on camera saying, "Let's go and watch our household's little n***** [play]. He's a crazy head. All the young ladies are invited as well – you can even have a chance to meet the president."

Berlusconi's comments were caught on camera during a public political gathering. Whilst Balotelli himself has not directly responded to the remarks, they are expected to cause an uproar, especially considering that Kevin-Prince Boateng's racial abuse during a friendly was the catalyst for a walk-off mid-match.

This particular incident isn't the first time that Balotelli has been subject to racial taunts whilst in Italy. During his time with Inter Milan, the 22-year-old was abused during a Derby d'Italia match by Juventus fans with banners and taunts. In response, the Bianconeri were fined and their fans were banned from attending a number of home matches.

One would think if the Serie A was serious about keeping its reputation against racism intact, sanctions would need to be slapped on Paolo Berlusconi for his disturbing comments.

Berlusconi is the boss of a right-winged newspaper Il Giornale, and whilst he isn't directly involved with the club, his comments will surely force a response from his high-profile brother, which could strain his relationship with the former Manchester City forward at the club.