Super Bowl 2013 Commercials: Ranking Best Spots from This Year's Big Game

Adam WellsFeatured ColumnistFebruary 4, 2013

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One of the great debates that happens every year during the Super Bowl revolves around the commercials. No matter how good or bad they are, everyone will have an opinion about them. 

Instead of dwelling on the negative, because with so many commercials there are bound to be some duds along the way, we are going to focus on the positive things we saw from the many, many spots that aired during Super Bowl XLVII.

Going over all the spots is an arduous process. I mean, we are talking about 30-60 seconds of footage. But as a reward to you, we are going to give you a glance at our favorite commercials from the big game. 


No. 3: Amy Poehler shops at Best Buy

I will admit up front that I may not be the most impartial judge of this spot because I am a huge Amy Poehler fan and want her to be in everything. 

That said, this commercial has Poehler shopping at Best Buy and gives her a small chance to showcase that delightfully infectious personality that she uses every week on Parks & Recreation. Screaming while wearing noise-canceling headphones is an old gag that Poehler made work. 

Some actors are able to take standard, by-the-numbers material and elevate it because of their commitment and dedication to selling the audience on anything. Poehler is definitely in that category, as this Best Buy spot reminded us. 


No. 2: "Fashionista Daddy" from Doritos

Cross-dressing is something that can be very difficult to pull off with good results. Some television shows have used it as a premise with middling (at best) results—we are looking at you, Work It

However, this Doritos spot actually came together quite nicely. First, it works because the premise is a father playing with his daughter who dresses him up as a princess. Anyone who has kids knows that they are going to put you in the most ridiculous situations. 

It could have veered off course when the father's friends enter the picture, but instead it goes in a fun direction with them joining in so they can eat Doritos. Add the fact that one of the guys was wearing the father's wife's wedding dress, and you have a good, fun spot. 


No. 1: Seth Rogen and Paul Rudd for Samsung

Seth Rogen and Paul Rudd are funny enough on their own, at least when given the right material. But when you add in Bob Odenkirk, aka Saul Goodman on Breaking Bad, as the high-powered ad man, it is hard to screw this one up. 

Sure enough, as the spot went on, and Rogen and Rudd were scrambling to find ideas to keep Odenkirk interested, it kept building and building to the final moment when Odenkirk realizes that all he needs is LeBron James to sell a Samsung tablet. 

The key to any good joke is having the proper build and paying it off with something terrific at the end. It is harder to do that in a commercial due to time constraints, but this one hit all the right buttons. And for that, it gets our seal of approval.