If you were waiting for a commercial that would be the talk of every office in America on Monday morning, you had to wait until the fourth quarter of the Super Bowl to spot the epic ad from Dodge Ram featuring the words of Paul Harvey.
This one went out to the farmers of the country, those who are underappreciated but hard-working.
The voice over is provided by the late, great American broadcaster Harvey, whose "God Made a Farmer" speech is made all the more poignant with humbling images of this nation's farmers.
Beaten hands and battered trucks are greeted by Harvey's melodic tunes and sweet words. It was but a small gesture to this nation's heart, and it was one of the best of the day:
"And on the eighth day God looked down on his planned paradise and said, 'I need a caretaker!' So, God made a farmer."
The commercial took a full two minutes, which is a marathon compared to the rest of the marketing fare on Sunday.
But it touched every last note vital to keep audiences nationwide in silence as they took in every last moment.
Of course, this 2013 spot of genius will draw comparisons to the polarizing ad delivered by Clint Eastwood for Chrysler in 2012.
Halftime in America was about pulling together during hard times, hitting the next era in this country with the passion of a team that is merely behind, but not out.
Harvey's speech and the beautiful images of farmers working hard to get the most out of this wonderful land was as emotional as it gets on Super Bowl Sunday.
Dodge decided to dedicate what was a lifetime in Super Bowl ad space, but it was well worth it. It certainly struck a chord with the nation. And this Paul Harvey video will no do doubt be the most talked-about ad from a fantastic Sunday for commercials.
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