With the dust still settling from a memorable Royal Rumble pay-per-view, WWE is in the process of building the card for the Elimination Chamber and WrestleMania.
Some of the feuds are obvious, some are still in development, but give credit to the creative team for trying to make all of them compelling. This is the most important time of the year for business, so it is imperative that the biggest feuds all click with the audience.
As we go over the results from the Royal Rumble, here are the feuds that we are most excited to see moving forward.
John Cena vs. The Rock
Yes, this is a match we have already seen. And yes, it was not one of the all-time classic WrestleMania matches that WWE tried to pass it off as.
However, in terms of business value, there is no match WWE can build for WrestleMania that will draw more money than Rock vs. Cena II.
They haven't technically started to build this feud yet, since another feud on this list will continue through the Elimination Chamber, but with Cena winning the Rumble and Rock winning the title, it is not hard to see where things are headed.
A certain section of the Internet audience is not going to be over the moon about having to see Cena in this spot and winning the championship again. This match isn't being made for you. You are the one percent who will watch wrestling regardless.
WWE is making Rock vs. Cena II for the 99 percent of the fans who don't live and die with every angle that is created.
The Rock vs. CM Punk
Even though it was widely assumed that Rock would win the WWE championship at the Royal Rumble, the way the creative team got to that point certainly left enough of a door open to keep the feud between Rock and Punk going into Elimination Chamber.
What makes this feud so great is that you have a championship that feels like it means something again. Punk never turned into the megastar that a long title reign would suggest, but he was phenomenal in everything he did over the last year.
Having Rock win the title from a star who has been champion longer than a year felt like a big deal. Keeping Punk in the title picture leading up to Elimination Chamber can only help increase his stock.
Plus it gives WWE a very good bridge to get to the eventual end point of Rock vs. Cena at WrestleMania.
Chris Jericho vs. Dolph Ziggler
While there are times when WWE will use the Royal Rumble to tease individual feuds to build for WrestleMania, this was a very different year. Most of the action was used just to get to the point where Cena eliminated Ryback.
One notable story to come out of the match was the return of Chris Jericho, who entered No. 2 against Dolph Ziggler. It was a nice reminder of the feud those two had last summer, which led to Jericho leaving the company again.
It was a nice touch not only having Jericho and Ziggler as the two stars who lasted the longest but making it so Ziggler was the one to eliminate Jericho from the match.
Who knows how long Jericho will stick around, but as long as he is here, we know he will provide tremendous entertainment along the way.
The fact that it is against Ziggler only makes it better.