The commercials will be the best part for many of those tuning into Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens. Marketing strategies for companies have recently trended toward releasing teasers—even full ads—prior to the expensive Sunday airing.
Some argue that such a move takes away some of the luster and mystery of the renowned ads, while others praise it as a stroke of genius.
These three teasers, though, provide plenty of promise and still leave something to the imagination for whatever the full-length spot turns out to be.
Taco Bell Teaser: "Grandpa Goes Wild”
Now this is something. The description on Taco Bell's YouTube channel indicates that this ad stars an 87-year-old man riding on a souped-up scooter.
There is presumably a stunt man taking all these spills, but it doesn't take away from the chaos and madness that ensues on the football field. The old man enters the stadium on the track and goes on a solo joy ride at very high speeds.
With no regard for his own life, the old man maniacally weaves his way between the field and the sidelines, fearlessly taking on any obstacles in his way.
That results in several nasty-looking spills, all of which he gets up from and continues smashing Gatorade coolers, displacing yardage markers and destroying track equipment.
Taco Bell promises something "even wilder" on Sunday, and it will be interesting to see what it'll be.
MiO Fit 2013 Big-Game Teaser Ad
This one is short, sweet and to the point. The water flavoring company is known for its offbeat commercials, and is now launching a product that is meant to transform one's water into a personalized sports drink.
Whether that is truly effective remains to be seen, but comedian Tracy Morgan appears in this brief preview as the new spokesman.
Depending on what floats your boat comically, Morgan is somewhat of a hit-or-miss kind of guy. However, the fact that he goes on a bleeped-out, profanity-laden tirade certainly demands plenty of attention, and creates a lot of mystery as to what this new ad might be.
If Morgan is involved, it's almost guaranteed to be outrageous. Whether MiO can match its prior prowess in commercials like "Changes" remains to be seen.
Amongst the teasers that haven't had full ads leaked, though, this is among the most intriguing.
Samsung Mobile USA – El Plato Supreme
Leave it to Seth Rogen, Paul Rudd and Rob Odenkirk to make subtle jokes about Samsung's lawsuit issues with Apple.
Copyright infringement litigation demands that Samsung fork over $1.05 billion to Apple, according to Forbes.com's Dave Thier.
The trio sit around a table, brainstorming what Samsung should do to best promote the company for its Super Bowl ad. But Odenkirk plays the legal game, informing the other two comedic actors that they can't use the name of the game, nor can they use the mascots of the teams participating.
That leads to an inventive improvisation of how to describe the game, and they settle on the "Big Plate" rather than the Super Bowl, pitting the San Francisco "50-Minus-One-ers" and the Baltimore "Black Birds."
Apple is never uttered, but is heavily implicated. Whether the full ad takes more digs at the computer giant remains to be seen, but this is a creative, humorous way for Samsung to advertise its Galaxy product.