The Super Bowl is more than a football game. It's one of the year's biggest events thanks to additional attractions like the halftime show and, of course, the commercials. One of the best of the 2013 crop is a Toyota ad featuring Kaley Cuoco.
Advertisers are shelling out millions of dollars to get their spots on television during the massive sporting event, so they can't afford to swing and miss. But the amount of publicity that can come from a memorable commercial makes it worth the risk.
It should pay off for Toyota.
Cuoco, who stars in the wildly popular TV comedy The Big Bang Theory, plays the role of a genie who visits a family that has apparently been waiting their entire lives for this moment because they have plenty of wishes prepared.
What makes the commercial stand out is the implementation of those various wishes. From the chocolate IV and talking squirrels to the spaceship car and "infinite witches," it keeps the viewer engaged throughout the entire spot.
That's easier said than done. There are a lot of things going on during the Super Bowl, so people give every ad a couple of seconds to catch their attention. Cuoco's star power and the funny lines definitely pull it off for the car company.
The other thing the commercial does well is keep the vehicle in the spotlight throughout. Numerous advertisers try so hard to make an impact that they forget to showcase what actually matters—what they are attempting to sell.
Toyota's spot begins with the father rubbing the car right above its logo, which leads to Cuoco showing up. That is the first of many times the car gets shown. When the ad ends, there's no doubt about who the advertiser was.
We'll have to wait until the dust settles after the game to see which commercials end up earning the highest marks from people across the country.
But don't be surprised if this ad is among them.