Super Bowl Commercials 2013: Power Ranking Top Leaked Ads

Adam WellsFeatured ColumnistJanuary 30, 2013

NEW YORK, NY - MAY 03:  Swimsuit model Kate Upton attends the New York Knicks game against the Miami Heat in Game Three of the Eastern Conference Quarterfinals in the 2012 NBA Playoffs on May 3, 2012 at Madison Square Garden in New York City.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jeff Zelevansky/Getty Images)
Jeff Zelevansky/Getty Images

All it takes is 30 seconds or one minute for a company to create an ad that will go down in history. Super Bowl spots have become just as important to the ratings success of the Big Game as the two teams playing on the field. 

As has become tradition in recent years, thanks to this new Internet fad, there are several commercials that will air during the Super Bowl being released in the days leading up to the event. 

While we still have to wait a few days to get a look at the entire crop of Super Bowl XLVII ads, we can start to determine which ones will be talked about on Monday morning around the water cooler when you return to work.  

Here are the leaked ads that show the most promise. 


No. 3: Kate Upton in a role-reversal

Kate Upton has made an outstanding career by doing the Dougie and leaving precious little to the imagination when she is photographed or doing SoBe commercials. 

However, there comes a point where you would like to see someone come up with a new idea to cash in on the Upton buck. 

Enter: Mercedes-Benz.

The spot starts off just like you would imagine a spot with Upton preparing to wash a car. The camera slowly pans up her legs, revealing cut-off shorts and a tank-top, and we are told this is how she washes the new Mercedes. 

It then takes a turn, as it is revealed that Upton is standing off to the side and a group of football players are actually washing the car. It's not the most inventive or hilarious spot you will see, but a nice change of pace from what we usually get. A strong start to the commercials. 


No. 2: Man vs. Cheetah 

Shoe commercials have settled into a formula where the spot has to tell you everything that the shoe can magically do for you. If you buy a pair of Air Jordan sneakers, you will jump higher. If you buy a pair of Vans, you can ride a skateboard. 

Skechers isn't exactly reinventing the wheel based on this teaser spot that has made its way online. The image of a deer and cheetah running in the jungle, only to see a man wearing the sneakers tracking them down. 

However, it is the hook of what might come after he catches them that makes this look like a promising spot. Instead of just having the man beat both the cheetah and deer, it sounds like there could be a brawl to the finish between the three. 

If done correctly, this has the potential to be one of the funniest spots of the year. We just have to wait and see how it all ends. 


No. 1: (No, seriously)

One of the worst things about the Internet is that it has made it so everyone thinks that their idea is unique and special.

The idea that there are billions of people around the world who haven't thought of something that is completely original, when so many original ideas have already been done, is a concept not really explored by commercials. 

Leave it to to figure out that it was time to make an ad exploiting it. The fact that the company isn't just parading Danica Patrick around in something skimpy, and then promising more gratuity online is a huge step in the right direction. 

We can't all be Mark Zuckerberg or Jack Dorsey. This commercial is still a fun way to remind us that even if our ideas are good, we have to make sure to jump on it now because someone else could be thinking of it.