Super Bowl Commercials 2013: Sponsors We Know Won't Disappoint

Justin OnslowContributor IIJanuary 25, 2013

INDIANAPOLIS, IN - FEBRUARY 05:  Madonna performs during the Bridgestone Super Bowl XLVI Halftime Show at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana.  (Photo by Gregory Shamus/Getty Images)
Gregory Shamus/Getty Images

Let’s face it, not everyone cares for football. Those people still have something to look forward to during Super Bowl XLVII, though.

Every year, companies clamor at the chance to spend millions for 30-second or minute-long commercials during the biggest football game of the year. With that much cash on the line, every advertiser wants to deliver something incredible to the viewers.

There have been some gems over the years, and there’s no reason to believe advertisers won’t continue to raise the bar this year with hilarious, ironic and possibly outrageous ad spots.

We’ll take a look at some of the sponsors that have stolen the show with their commercials in recent years. These guys bring it, and you can count on seeing something good from them this year as well.



What’s not to love about the E*Trade baby? That little guy has been giving us sound investment advice for years, and it’s almost always hysterical.

The E*Trade baby has been a staple of Super Bowl commercials in recent years. Even the most manly football fan can enjoy a talking baby being fitted for a suit:

It’s hard to say when the viewing audience will get tired of the campaign, but you can certainly expect E*Trade to make Super Bowl viewers laugh again this year.



Anheuser-Busch has done it all.

Talking frogs, oft-overused catchphrases and horses playing football are just a few of the creative ways the company has entertained Super Bowl viewers over the years. Its Bud Light spots have been some of the funniest ads we’ve seen in recent years, like this one:

Humor is one of the best tools advertisers use in commercials and Anheuser-Busch has it in spades. Expect to see more hilarious commercials this year from a company that has been entertaining Super Bowl audiences for years.



If that Pepsi Max commercial didn’t make you laugh, nothing will.

It’s no secret Super Bowl advertisers often cater to the male viewing audience. But according to Todd Cunningham of, the gender gap is getting a little narrower. Only 54 percent of the viewers of Super Bowl XLV were men, and one has to wonder how much ad companies have taken notice.

That’s not to say Pepsi utilizes gender stereotypes in its ads, but that video certainly seemed tailored for a male viewing audience. Even if Pepsi rolls out more gender-neutral spots this year, they are sure to be entertaining and memorable.



Frito-Lay’s Doritos commercials are always entertaining, especially this one that they rolled out in 2011:

Snacking is one of the best parts of any Super Bowl party, and Frito-Lay obviously understands that. Given the amount of humorous ads the company has produced for years, you can expect to see more of the same during Super Bowl XLVII. Here's one more for the road: