In 2012, Ryback had two opportunities to win the WWE Championship but failed to win the title on both occasions.
He won’t win it in 2013, either.
While Ryback came about as close anyone to ending CM Punk’s historic title reign last year (and earlier this month), it seems like he’s going to come up a bit short of his main goal of winning the WWE title once again this year.
This certainly isn’t a knock on Ryback, who looks poised to have a great 2013.
Rather, it’s just that the way things are currently shaping up in the WWE’s main event scene means that Ryback is going to have his work cut out for him to capture the WWE title.
And odds are, he probably won’t do it.
Here are 10 reasons Ryback will not be WWE champion in 2013.