MMA Is to Sports As Viral Marketing Is to the World?

Nick ColonSenior Analyst IMarch 30, 2009

STUDIO CITY, CA - MAY 19:  MMA fighter Kimbo Slice attends CBS's 'Elite XC Saturday Night Fights' Press Conference at CBS Radford Studios on May 19, 2008 in Studio City, California.  (Photo by Stephen Shugerman/Getty Images)

Forrest Griffin. Stephan Bonnar. Kimbo Slice. Gina Carano. The Ultimate Fighter.

Facebook. Myspace. Twitter. YouTube. Heck, Bleacher Report.

All of these things have one thing in common (at least)...people have most likely come into the realization of their popularity through the usage of a new technique, which not only has been successful short-term, but that is intended to help a person, company, or anything become popular long-term.

The phrase is Viral Marketing, and MMA is a beneficiary of it.

Mixed martial arts was started long ago in many different forms, and made more popular by the different styles such as wrestling, judo, jiu-jitsu and so forth. However, it never hit the big time in terms of popularity like other sports did.

Baseball, hockey, football, basketball, golf, even tennis all were recognized as legitimate sports. Mixed martial arts did not enter this realm until Viral Marketing occurred, as Forrest Griffin, Stephan Bonnar, and Dana White can all attest to.

What is Viral Marketing, and what does it do?

Viral Marketing is a process where one person tells other persons about something, whether its a person, event or phenomena.

Then, if all goes well with the marketing, those people will each go on to tell others of the same thing, and so forth 'til the mass number of those informed goes on to enormous amounts...again if everything goes well.

Such was the case with The Ultimate Fighter Season One finale, and MMA as a whole. Such is also the case with those other topics aforementioned.

So that is the similarities between all of them, and don't expect the numbers to go down anytime soon. As the name suggests, Viral Marketing tends to be contagious.

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