MMA Is to Sports As Viral Marketing Is to the World?

STUDIO CITY, CA - MAY 19:  MMA fighter Kimbo Slice attends CBS's 'Elite XC Saturday Night Fights' Press Conference at CBS Radford Studios on May 19, 2008 in Studio City, California.  (Photo by Stephen Shugerman/Getty Images)
Nick ColonSenior Analyst IMarch 30, 2009

Forrest Griffin. Stephan Bonnar. Kimbo Slice. Gina Carano. The Ultimate Fighter.

Facebook. Myspace. Twitter. YouTube. Heck, Bleacher Report.

All of these things have one thing in common (at least)...people have most likely come into the realization of their popularity through the usage of a new technique, which not only has been successful short-term, but that is intended to help a person, company, or anything become popular long-term.

The phrase is Viral Marketing, and MMA is a beneficiary of it.

Mixed martial arts was started long ago in many different forms, and made more popular by the different styles such as wrestling, judo, jiu-jitsu and so forth. However, it never hit the big time in terms of popularity like other sports did.

Baseball, hockey, football, basketball, golf, even tennis all were recognized as legitimate sports. Mixed martial arts did not enter this realm until Viral Marketing occurred, as Forrest Griffin, Stephan Bonnar, and Dana White can all attest to.

What is Viral Marketing, and what does it do?

Viral Marketing is a process where one person tells other persons about something, whether its a person, event or phenomena.

Then, if all goes well with the marketing, those people will each go on to tell others of the same thing, and so forth 'til the mass number of those informed goes on to enormous amounts...again if everything goes well.

Such was the case with The Ultimate Fighter Season One finale, and MMA as a whole. Such is also the case with those other topics aforementioned.

So that is the similarities between all of them, and don't expect the numbers to go down anytime soon. As the name suggests, Viral Marketing tends to be contagious.

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices