With about a month of build left before the 2013 Royal Rumble, there has been no official word on who Big Show will defend his World Heavyweight Championship against. While it may not be an ideal situation, the WWE has essentially forced itself into yet another Big Show vs. Sheamus match.
Show and Sheamus have been feuding for the past few months, but things really heated up at Hell in a Cell when Big Show won the world title from The Great White. Since then, Big Show and Sheamus have had matches at Survivor Series and TLC with Sheamus winning via disqualification at Survivor Series and Big Show beating Sheamus decisively in a chairs match at TLC.
With that in mind, there really isn't much reason for them to wrestle again. Big Show has clearly gotten the better of Sheamus in the rivalry and most fans seem ready for something new. Sheamus has been heavily involved with Big Show since TLC and beat him in a lumberjack match on Raw.
There is no end in sight when it comes to their feud.
I haven't hated the Big Show vs. Sheamus feud by any means as all of their matches have been entertaining, but things have run their course when it comes to promos and the non-wrestling portions of the angle. There isn't much left for either of them to say.
However, the WWE seems content with letting things run through the Royal Rumble pay-per-view. It isn't overly surprising since the WWE generally presses the reset button and starts fresh after the Royal Rumble, but it would have been nice to see something different when it comes to the world title scene.
The powers that be are probably content with Big Show vs. Sheamus for now because the Rumble match itself and CM Punk vs. The Rock will draw in tons of viewers regardless of the World Heavyweight Championship match.
When it comes to the hardcore fans who want a well-rounded card, most of them probably aren't enamored by the prospects of another Big Show vs. Sheamus match. Big Show's matches with Sheamus have admittedly been among the best of his WWE career, but we've already seen what they can do on countless occasions.
It would have required some shuffling, but I would have much rather seen a new challenger for Big Show's title or perhaps even something like a triple threat or fatal four way.
The Miz, Randy Orton, Wade Barrett and Alberto Del Rio are just a few guys who are currently upper mid-carders, but could easily be injected into the world title scene at any time.
Miz, in particular, is a guy who deserves a lot better than what he has gotten since turning face. I understand that it's a process, but Miz is a former WWE Champion who main-evented WrestleMania. He's also one of the most charismatic superstars in the WWE. On top of that, he and Big Show used to be tag-team partners, so the storyline could write itself.
Rather simply elevating Miz back to main-event status, the WWE has left him to flounder in the mid-card by doing Miz TV segments, feuding with 3MB and losing to Dolph Ziggler. For a guy that has the tools necessary to be the company's next big face in a vein similar to John Cena, The Miz has been held back in a strange and senseless way.
Since the WWE already seems to have settled on Big Show vs. Sheamus once again at Royal Rumble, the match might as well be made as interesting as possible. They have already faced each other in two traditional singles matches and a chair match on pay-per-view, so the smart stipulation to officially end this feud would be a steel cage.
I thought it was quite strange when Big Show vs. Sheamus at Hell in a Cell wasn't actually a Hell in a Cell match, but perhaps the creative team had the feud mapped out months into the future and was already planning a steel cage match for the Royal Rumble.
Whatever the case, it makes perfect sense.
A steel cage match is normally viewed as a blow-off for a feud and this is a rivalry that needs one. Sheamus will likely be in the mix at Elimination Chamber along with four other challengers, but his time as Big Show's lone rival is coming to an end. Big Show winning within the confines of the cage would officially prove his superiority over Sheamus if he hasn't done so already.
Big Show's run as world champion has been decent and his feud with Sheamus has provided some entertaining moments, but hopefully Royal Rumble is the final nail in the coffin when it comes to their program.