Photo courtesy of WWE.com
@JustinLaBar,Do you think Ziggler will hold onto his briefcase til Wrestlemania?if not when do you think will be ideal to cash in 4 him? #BR
WrestleMania would be a remarkable time for him to cash in. It doesn't get any bigger. I felt very positive that he was going to cash in recently based upon how everything in the storylines was going.
WrestleMania is WrestleMania, but I can't help not still holding on to the original idea I had when he won the briefcase.
My thought was to have Ziggler hold it and the year stipulation almost expire. A countdown clock on WWE.com to when it expires. Full focus on when Ziggler is going to cash it in. You could even put cheap hype on the non-televised live events, as everyday is crucial.
Eventually, in some creative fashion, he cashes in just before the year expires in July of 2013.
This would be a creative way of keeping people heavily tuned in and interested in the final days, as they would know something has to happen.
This would allow for WWE to fully cash in on Ziggler cashing in.
Giving people a destination and window of time in which they know something is going to happen—it could be an easy way to keep viewership up for a full episode of a three-hour Raw.