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The Bills have a quality receiver in Stevie Johnson, but then a major-drop off in talent at the position. Donald Jones has some good qualities and can make plays downfield. T.J. Graham has a lot to work on and needs to develop before he can be trusted in the offense. Brad Smith hasn't been utilized as a receiver until injuries have struck that department, but does a decent job when his number is called.
All in all, the Bills have a pretty sub-par receiving core. Johnson attracts the most coverage, which opens up opportunities for the other receivers. The only problem is that the other receivers have struggled to take advantage of it and make an impact.
Luckily for the Bills, the 2013 free-agent market has a number of quality receivers that have proven their worth on the NFL stage. The Bills want to win now and there are some receivers available that might be able to make the aerial attack stronger in 2013.
Greg Jennings is a free agent and isn't likely to return to Green Bay. The Packers have Jordy Nelson, James Jones and Randall Cobb at the position and don't need to pay the big bucks to keep Jennings in the green and yellow.
Mike Wallace might be on his way out of Pittsburgh. He hasn't gotten his big contract, which led to him holding out right before the season began—while Antonio Brown was re-upped to a fairly large deal. The Steelers might not be willing to commit to Wallace for the long term, making a departure a possibility.
Dwayne Bowe was already tendered in 2012, and will probably bolt Kansas City after the season. The Chiefs will get the No. 1 pick in the 2013 NFL Draft and Bowe doesn't want to be a part of another stretch of lousy teams. He has yet to play with a quality receiver across from him and a tandem of he and Johnson could thrive in Buffalo.
If Buffalo isn't able to land any of those big names, there are still some quality players at a bargain price. They can add Josh Cribbs, Kevin Ogletree, Ramses Barden, Julian Edleman or Mohamed Massaquoi. To say the least, there are quality receivers on the market this offseason.
The Bills need to add a proven receiver and potentially draft one as well. When that happens, the passing game will open up and the offense for the Bills will be able to produce. Maybe Johnson can move into the slot, where his precise route running ability will create better situations for him.
Regardless of how it happens or who it is, a new veteran receiver is needed for the Bills in their 2013 playoff pursuit.