WWE just doesn’t get it. They used to get it. But they don’t get it anymore.
Strong heels and strong babyfaces fighting makes money. Building up a heel and jobbing him out essentially three times in a week makes no money.
There aren't many wrestlers that Ryback could face whom fans would buy as a believable threat.
After Cena, Orton, Sheamus and Show, there’s basically no one.
It would be wise for the company to invest in more of its own talent.
Lately, Cesaro has taken his game to a new level in the ring (his character still leaves a lot to be desired). WWE could have held off for a showdown between the two, but instead they showed us two nights in a row that Cesaro just can't hang with him.
What makes it more frustrating is that Ryback isn't the U.S. Champ now. If Ryback doesn’t care about the title, then why should the fans?
Cesaro then ended the week by losing to Cena in their first ever meeting in an unadvertised match. Again, we don’t have a new champion.
He’s clearly labeled a second-tier player now, and fans no longer have the “what if” thoughts of Cesaro taking on a top guy.
Hopefully Cesaro enjoys a holiday break so he can return refreshed and ready for a productive 2013. Or they can just feed him to Cena and Ryback a few more times. Hey, it's their money.
Well, that's all for this week. Agree? Disagree? Did anything worse happen? Sound off below, and have a happy holiday!