As one of the women helping to shape sports in social media, Missy Deyo (the co-creator and co-owner of Babes Dig Balls with Miranda Furtado) is facing her biggest challenge yet. While the New York Jets may be suffering with a quarterback controversy and the Los Angeles Lakers lament the poor start to what should have been a dream season, Deyo is facing something they would never want to endure.
Having suffered from a broken ureter caused by stones, Deyo will be having her right kidney removed ten days before Christmas.
While it is something that no one should ever have to endure, let alone before Christmas, Deyo has managed to find inspiration.
In hoping to truly emphasize the meaning of the spirit of giving, she has started a campaign titled So, So Much Hope, in the hopes of motivating people to register for blood and/or organ donation. After the surgery, there is the remote possibility that Deyo may need a transplant.
Working for her hometown Kingston Frontenacs as a Social Media Coordinator for the 2012-13 season, her determined fight with kidney ailments has been nothing short of inspiring.
Deyo is very visible with the Frontenacs organization providing live game updates online, conducting social media, and even appearing in a parade with some of the players. While Darcy Greenaway may be the Frontenacs' leading scorer, Deyo is the Frontenacs' leading optimist. Despite her multiple surgeries, her tenacity and determination is nothing short of amazing.
Her contribution to hockey in Kingston has brought renewed enthusiasm to a struggling franchise . While Deyo may never grace the ice like other Kingston hockey legends such as three-time Winter Games gold medalist Jayna Hefford and Doug Gilmour, like them, she is a true role model and an inspiration.