Who would have thought that WWE, The Rolling Stones, and Yahoo! would all be mentioned in the same sentence?
I sure didn't, but now it appears the three have joined forces for The Rolling Stones 50th Anniversary concert.
Thursday morning, WWE.com announced that Yahoo! would be the exclusive live-streaming host for the historic event.
The article states:
WWE and Yahoo! today announced the exclusive global online live stream of the Rolling Stones 50th Anniversary concert, an historic pay-per-view special that will take place Saturday, Dec. 15 at 9 p.m. ET/6 p.m. PT on Yahoo! Music.
Rolling Stones fans can come to Yahoo! for historic footage including past concerts, band interviews and backstage access. Beginning at 8:30 p.m. ET/5:30 p.m. PT on Dec. 15, fans can watch an exclusive special titled “Countdown to the Rolling Stones,” featuring pre-show activities and a countdown of the 10 greatest Rolling Stones moments of all-time.
“We are pleased to partner with Yahoo!, a global leader in digital media, to bring the Rolling Stones pay-per-view online to millions across the world,” WWE Chairman and CEO Vince McMahon said. “Our partnership will create unprecedented reach for this historic event.”
This is huge for WWE's brand reach, as it could open the door for them to run other high-profile events outside of their already successful wrestling empire. Not to mention, it will generate outside revenue for the company, which may also help their stock prices.
Even though the WWE has failed in outside ventures in the past, they managed to innovate the way we watch TV today. Let's face it, if it weren't for the XFL, the NFL might not have added the SkyCam to their product. Ultimately, the XFL proved to be a positive "testing ground" for the NFL to see how well it can be used for their product.
Essentially, The Rolling Stones made a smart decision by teaming with the WWE. Especially considering, the company knows what they are doing when it comes to live events. Keep in mind, they probably tested Yahoo's technology to confirm that it would be up to snuff before signing the deal.
In the end, all three parties are pulling out all the stops to ensure that this concert goes off without a hitch.