Well the British media has set out it's stall and it's new target of derision is none other than Hull City's very own Phil Brown.
It's funny how the British media is so fickle. When Hull City burst on the scene last May as the winners of the Championship Playoffs, Hull City where roundly touted as the team to be instantly relegated.
However, there were plenty of plaudits for the man in charge, one Phil Brown. A self-made man who had been on the footballing scrap heap twice only to rise like a phoenix from the ashes.
First as a player, where he retrained as an electrician as he saw his dream of professional football disappear.
Then as a manager, as he failed to resurrect the financially mis-managed Derby County from the ashes, he was dumped by the wayside only to be thrown a lifeline by Hull City.
This in the shape of a coaching role with the Tigers under Phil Parkinson at the wrong end of the Championship.
Parkinson was let go soon after as he couldn't manage to turn the disaster of a season around but the reigns were passed to Brown and the rest, as they say, is history.
So after only a year in charge, Phil Brown dragged the perennial under achievers Hull City kicking and screaming into the top flight of World Football. No mean feat as the club had been trying to do that very same thing for over a century, with only a fleeting glimpse of the prize to show for all the effort.
As the club's first season started to unfold it was clear that Phil Brown's Hull City were not going to go down without a fight. The club was not going to meekly "do a Derby" and lose by five goals a game and foul the opposition off the face of the pitch as many "so-called pundits" had predicted.
This Hull City side of Phil Brown's could actually play some good football. They were tenacious, talented and had a point to prove. The spine of Phil Brown's 'Tigers' were made up of players that had been with the club from the fourth tier of English Football.
However, it was the addition of some very hungry talent, a dash of experience, and a few risks on injury prone players that blended into a Phil Brown "team" that could actually compete with the big boys of English football.
Phil Brown almost instantly became a darling of the English sporting media. Almost because it wasn't until the victory against Arsenal at their Ashburton Grove stadium that they really sat up and took note.
But as anyone who has witnessed the British press in action will tell you, it loves to put its new darling on a pedestal just so it can take pot shots at them.
It did it with Eric Cantona, David Beckham, Arsene Wenger, Sir Alex Ferguson, and every England manager since the 1966 World Cup final. Phil Brown won't be the last but what the other club managers have that Phil Brown doesn't is a stable base to work with.
Hull City may be a great local club with a fantastic chairman in Paul Duffen, but if the media undermine the great and difficult job that Phil Brown has done at Hull City, it doesn't matter if he manages to keep the Tigers in the Premiership.
The fickle fans of football will turn their heads away from Hull City and Phil Brown and find a new media manufactured favourite to love.
So before you start thinking that Phil Brown is some sort of villainous loony tune, just think about where you are getting your information. It may just be a bit of sport for the British gutter press but it could be your manager next.