It's the week of the SEC Championship Game, and the demand on the players and coaches for No. 2 Alabama and No. 3 Georgia would be intense under normal circumstances.
With a spot in the BCS National Championship Game at stake, the spotlight will be glaring.
Don't expect Georgia quarterback Aaron Murray to be standing in it this week.
The redshirt signal-caller of the Bulldogs asked to skip his media responsibilities this week, according to Chip Towers of the Atlanta Journal-Constitution.
#UGA confirms that Aaron Murray has asked to be relieved of his interview responsibilities this week.— AJC UGA (@ajcuga) November 26, 2012
On the surface, I have no problem with Murray's decision.
Georgia hasn't won a national title since 1980 and hasn't controlled its destiny at any point during the BCS era. A win over the Crimson Tide on Saturday afternoon would be a big step towards hoisting the crystal football.
Murray is 3-9 vs. teams ranked in the Top 25 at the time of the game during his first three seasons in Athens, and mixing things up a bit—even if it only helps between his ears—may be a good idea.
With that being said, it has the opportunity to backfire.
By opting out of his media responsibilities, Murray has inadvertently created a story that didn't exist on Sunday.
Do you have a problem with Aaron Murray ducking the media?
The game on Saturday night is the biggest game of his career, and the biggest game Georgia has played since Jan. 1, 1981, when the Bulldogs beat Notre Dame 17-10 in the Sugar Bowl to claim the 1980 National Title.
It's clear that Murray recognizes it, which isn't terribly surprising.
Good for Murray for doing what he feels he needs to do to stay focused; but as a seasoned veteran, he shouldn't be surprised that his decision has become a story in and of itself.
If his Bulldogs walk out of the Georgia Dome on Saturday as SEC Champions with tickets to Miami in hand, Murray's legacy of under-performing in big games will be re-written.
It will read: "SEC Champion."