Manny Pacquiao with Juan Manuel Marquez
Manny Pacquiao's promoter Bob Arum told media in the just-concluded conference call to promote the fight between Manny Pacquiao and Juan Manuel Marquez that the fourth fight will be the best fight of all.
But before ending his statement in the closing remarks, Arum said he sees the possibility of a fifth fight between Pacquiao and Marquez.
"There is a possibility. Not likely but a possibility. Robinson and LaMotta fought six times," Arum said in response to a conference-call query.
Sugar Ray Robinson (real name Walker Smith, Jr.), who was frequently cited as the greatest fighter of all time, and Middleweight Jake LaMotta fought a total of six times in the early 1940s. Robinson won the first, LaMotta the second and Robinson the rest.
On the same question, Pacquiao said,"I don't know; I don’t know. It’s hard to imagine a fourth one."
It appears Arum would still go for a fifth fight even if Pacquiao seems reluctant at this time.
But what if the fight ends in draw after an action-packed clash with multiple knockdowns on both sides that could end up as the sure winner in the "Fight of the Year" awards?
Will the fans still buy a fifth fight?
Hardcore fans would probably support a fifth encounter if the fight would bag the "Fight of the Year" award, and that would be the possibility Arum is talking about.
If the fourth fight generates more than the pay-per-view (PPV) numbers generated by the third fight, which was reported to have reached close to 1.4 million buys, Arum's business instincts would naturally tell him he should push for a fifth fight.
But most likely, it would depend on the outcome of the fight. The possibility is always there, and the decision will be dependent on the circumstances prevailing during and after the fight.
If Arum decides to finally seal the fight based on his calculations on the potential revenue yet to be made, should he immediately stage the fight to capitalize on the soaring media hype it has generated?
And what if Pacquiao's potential foe Floyd Mayweather suddenly becomes available for early next year?
Again, the possibilities are endless, and Arum would be the only guy who in the end decides who Pacquiao fights next.