There is no conference championship to play for. There is no bowl placement to play for.
There is no bowl to play for.
There is a rivalry, but it is something of a fake rivalry. Iowa fans may take it seriously, because Iowa fans suffered through 20 losing seasons in a row, while Bob Devaney and Tom Osborne built the premier football program in the country.
However, that was a while ago, and at this point, it's hard to believe Nebraska fans take the Iowa "rivalry" any more seriously than they took their erstwhile "rivalry" with Missouri—an annual contest they won every year from 1980-2001.
Iowa is 4-7 and will be staying home for the winter. The Hawkeyes are playing for nothing but pride and the future, and maybe, to spoil Nebraska's chances of winning the Big Ten Western Division.
Nonetheless, that doesn't mean there aren't some questions still on Iowa's table.