It took 18-seconds for "The Great White" to win the WWE Heavy Weight Title belt at WrestleMania XXVII (28), and on Sunday, that reign should come to an end.
Of course, this is just wishful thinking, as Sheamus defends his title belt against The Big Show at Hell in a Cell.
Sheamus, the Celtic Warrior, is a solid wrestler. Every time he steps into the ring, he puts on a good show. His matchup with Damien Sandow back on the October 1 Raw show was one of the better pure wrestling matches, a throwback, reminiscent to the matches of Brett "The Hitman" Hart.
That match drew rave reviews from the WWE Universe, all but assuring that Damien Sandow may get a title shot in the near future.
As for Sheamus, he's the only face in the WWE who hasn't lost a clean match in a long while. John Cena, Randy Orton, and CM Punk, three of the biggest faces in the WWE right now have all lost clean matches.
And yet, somehow, Sheamus doesn't lose. I like Sheamus, but the routine gets old after a while.
What the WWE needs, is to shakeup things a bit, like when Alberto Del Rio forced Randy Orton to tap out at the No. 1 contender's matchup on Smackdown in August.
The Apex Predator himself tapped out to Del Rio's cross arm-breaker, and yet at Night of Champions, Sheamus—not once, but twice—was able to fight off a full cross arm-breaker and eventually defeat Del Rio with the Brogue Kick.
It gets old after a while, and Sunday's matchup against The Big Show is a shot for the WWE to shake things up a bit.
A Big Show win doesn't do much and neither does a Sheamus win. It's the type of matchup that doesn't really generate much interest unless you are a big fan of Sheamus or The Big Show.
I picture the match ending up with Sheamus doing not one, but two or even three brogue kicks to bring down a stunned Big Show, finally pinning him for the win. The crowd goes crazy, Sheamus does the whole "fella" chest pound yell, all the while Big Show regains himself and knocks out Sheamus well after the fight is over, but still inside the ring.
Seizing the opportunity, Dolph Ziggler runs in, and cashes in on his Money in the Bank contract. Pretty solid writing?
Yes and no.
Yes, if somehow Ziggler can walk away with the heavyweight belt. Why? Because it generates heat for Ziggler and gives the WWE Universe something new to talk about on Monday at the water cooler.
No if in typical Sheamus fashion, he awakens from the knockout punch and brogue kicks Ziggler to win two matches, back-to-back. No if when Ziggler enters to cash in and Big Show knocks him out too. Why? Same old dead story line and everybody forgets this match by the time CM Punk and Ryback enter the ring.
The WWE needs to get people talking about these matches again, and if they talk, that means they'll tune in on Monday to watch the fallout. Ratings go up and everybody is happy as a new story line develops.