Chael Sonnen is quickly becoming the most hated man in the UFC light heavyweight division.
Not only has his upcoming title fight with Jon Jones drawn the ire of Lyoto Machida, Rashad Evans and even mentor Dan Henderson, but Sonnen's also taking time to trade trash talk with Quinton Jackson.
Jackson has been openly critical of Sonnen's unique brand of self-promotion, saying that the former middleweight title contender "sucks" and "practices his stuff in the mirror" between interviews.
If I could understand a single word @rampage4real said about me I might be mildly offended.
Hard to hear @rampage4real all the way from the bottom of his pit of obscurity.
Ya know @rampage4real, I was wrong about your acting ability. Calling me out was your best performance yet.
Sonnen kicked off a media storm in the mixed martial arts world after the UFC announced that he would be coaching The Ultimate Fighter against Jones, despite not having fought in the 205-pound division since 2005 at UFC 55.
However, Sonnen's gift of gab has paid off, contributing to high pay-per-view buys at UFC 148 and UFC 117, with the former reaching the rare 1 million mark—successes that the UFC is clearly aiming to replicate with one of MMA's biggest grudge matches.