There's a couple of things to know.
First, Mr. Money in the Bank Dolph Ziggler has already promised he will cash in his contract at Hell in a Cell. One can assume that means his intentions are genuine no matter who the winner is.
Second, the Big Show once held the World Heavyweight title for an embarrassing 45 seconds. There's a chance this plays into Hell in a Cell's outcome.
Lastly, Sheamus allegedly has the support of Triple H, who has the ability to pull strings behind the scenes when it comes to creative. This is evidenced by Sheamus' WrestleMania match earlier in the year in which he won the title in 18 seconds. He's held the belt for over 200 days.
The match itself isn't overwhelmingly interesting.
Rather, it's the outcome that has the WWE Universe intrigued. Here are four twists the match can (and should) take that will have us talking.