Arguably, the biggest winner from Thursday night's Oregon vs. Arizona State game was the Ducks' overall football program. Finally, the rest of the country had an opportunity to watch Oregon play without prying their eyelids open with toothpicks.
And watch they did, almost two million viewers for the 9 p.m. (EDT) start. Suddenly, fans from Alabama, Florida, USC and other nationally ranked schools are trolling for any information about the Ducks and weighing in on how Oregon compares to their teams.
It may feel like a loser when Oregon watches its BCS ranking drop to No. 4 after computer-loving performances by Florida and Kansas State. But, the eyeball factor of this game will help the Ducks down the road when the computers catch up.
There were several individual and unit winners and losers in this one as well.
Take a look and see if you agree.