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"Die, Rocky, die." When The Rock debuted in WWE as Rocky Maivia as a fan favorite, those signs were actually seen in the crowd. Those words were actually chanted.
So The Rock turned to the Nation of Domination where he would embrace the crowd's booing. He would eventually turn into the biggest star the company had, and it wasn't long before the fans were on his side.
It also wasn't long before Hollywood took notice of his incredible charisma and he landed several movie roles. He had so many acting gigs come up that he had to pretty much leave wrestling, only making a sporadic appearance here and there. When he'd come back, there would be the familiar boos waiting for him.
That was until February 2011, when he was announced as the special guest host of WrestleMania 27.
Since then, The Rock has had a working relationship with WWE once again, but some fans can't let go of the fact that he "turned his back" on the business, something John Cena continually reminded him of as they built up WrestleMania 28.