Washington Nationals: 2012 Success Felt in D.C. and Throughout All of MLB
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It has been a week since the Washington Nationals season ended with a 9-7 loss to St. Louis in Game 5 of the National League Divisional Series. Despite that painful ending, they did finish the season with a Major League best 98 wins and their first National League East title.
So as we take a look inside, the numbers show that the future of the Nationals' brand is bright.
Both locally and nationally the Nationals have gained awareness. That will help them expand their fan base as well as make the District an attractive location for free agents.
Let's start with the previously mentioned Game 5 of the NLDS. The game on TBS pulled a record 16.7 rating in Washington, the highest for a non-football cable sports telecast in the D.C. area. Only the Redskins have exceeded the ratings the Nationals achieved during the 2012 playoffs.
The Nationals were a hit at the gate, too. According to Major League Baseball, they averaged 30,010 fans per home game this season, good for 14th in the majors. They were sixth best in the National League, behind the Phillies, Giants, Dodgers, Cardinals and Cubs.
What was even more impressive, was that the Nationals were a great road show. They drew an average of 33,116 away from home, trailing only the Yankees and the Mets. Bryce Harper and Stephen Strasburg have become national draws at stadiums around baseball.
That will mean more national broadcasts in 2013 on Fox, ESPN and TBS. Look for series against the Phillies, Braves and Cardinals as likely targets for national telecasts.
According to Major League Baseball, Harper has the fourth-best selling jersey behind only Derek Jeter, Josh Hamilton and Ichiro Suzuki since the All-Star break.
MASN vice president Jim Cuddihy had to be pleased with the Nationals' 2012 ratings, which led all of baseball with an increase of 78 percent over 2011 according to Sports Business Journal. The Nationals' average rating was 2.65, which translates to around 60,000 homes per telecast.
The Nationals' flagship radio station, 106.7 the Fan, also had the team's best ratings since it moved to Washington.
Washington may not yet be a baseball town, but there can be no doubt the Nationals have laid the foundation to change that in 2013 and beyond.
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