With his disappointing World Heavyweight Championship reign reaching six months, Sheamus needs to make a heel turn if he wants to keep the belt.
Should he survive his match at Hell in a Cell against The Big Show, a Sheamus heel turn would make the fans interested in him again, allow him to have more of an edge and open the door to a whole new crop of opponents.
A heel turn could also turn him into SmackDown’s version of CM Punk.
After his 18-second victory over Daniel Bryan at WrestleMania 28, Sheamus was on fire and the SmackDown brand was teeming with excitement.
Sadly, what followed was a letdown.
He followed up WrestleMania with a great rematch against Bryan, and then got bogged down by two straight PPVs against Alberto Del Rio. A single PPV against Dolph Ziggler fell flat, then it was back again with Del Rio.
He has spent the majority of his reign feuding with Del Rio, a man whom the fans could care less about.
A heel turn would shock the WWE Universe into watching Sheamus again. He could go from the wisecracking babyface to the sarcastic, butt-kicking heel.
Sure, such a turn would thwart any ideas for a feud with Wade Barrett, but perhaps the two could unite in some kind of foreign alliance. Add in Antonio Cesaro and suddenly you’ve got a pretty impressive stable.
A heel turn would also allow Sheamus to freshen up his opponents list. He could face quicker wrestlers like Kofi Kingston or Ted DiBiase, or a popular beast like Brodus Clay (unless he goes heel, too). Imagine what would happen if he were to face Randy Orton or even Ryback?
Best of all, a Sheamus heel turn could open the door to an awesome feud with John Cena.
Allowing Sheamus to re-embrace his meaner side may also leave the WWE inclined to leave the belt around his waist a bit longer. He has to be a draw for the WWE to keep him as champion.
If people are lining up each week to see if he’s going to get his comeuppance, then they’ll do just that.
Ultimately, Sheamus’s current run as both a baby face and World Heavyweight Champion has been less than stellar. A dramatic turn back to the dark side could be just what the Celtic Warrior needs.