Whether fair or not, the WWE's decision move to a family-friendly TV-PG format has been mired in hypocrisy from its inception. While the promotion continues to take steps in the right direction in order to better-optimize its product for advertisers and a broader audience, they continue to take steps back.
Despite what is supposed to be a family-friendly show, the WWE has made a curious habit of promoting celebrities that are closer to NC-17 than TV-PG.
The latest example of this will come on Monday night, when embattled former governor Arnold Schwarzenegger—fresh off a controversial book tour, as he attempts to do damage control for having extramarital relationships with his maid—serves as a social media ambassador for Raw.
Schwarzenegger will be just another name in a growing catalog of suspect celebrities who have teamed up with the WWE in the midst of personal scandals.