Whether fair or not, the WWE's decision move to a family-friendly TV-PG format has been mired in hypocrisy from its inception. While the promotion continues to take steps in the right direction in order to better-optimize its product for advertisers and a broader audience, they continue to take steps back.
Despite what is supposed to be a family-friendly show, the WWE has made a curious habit of promoting celebrities that are closer to NC-17 than TV-PG.
The latest example of this will come on Monday night, when embattled former governor Arnold Schwarzenegger—fresh off a controversial book tour, as he attempts to do damage control for having extramarital relationships with his maid—serves as a social media ambassador for Raw.
Schwarzenegger will be just another name in a growing catalog of suspect celebrities who have teamed up with the WWE in the midst of personal scandals.
Arnold Schwarzenegger's legacy as an A-list, blockbuster actor-turned-Governor of California will forever be compromised after being outed for having an adulterous affair that ended his long-time marriage with Maria Shriver.
Schwarzenegger is coming off a dicey interview with 60 Minutes, which he did as part of a book tour to promote his autobiography, Total Recall: My Unbelievably True Life Story. His next stop will be the TV-PG environment of the WWE, where the last person who should be spending time with your family is set to
hire an assistant to tweet tweet throughout the Raw broadcast.
Snooki came into fame by publicizing her drinking and partying habits though MTV's nuclear hit show Jersey Shore.
Anybody who has watched the diminutive celebrity in action knows that nothing Snooki does is suitable for children's eyes, yet she was heavily promoted during WrestleMania XXVII season and was even featured in a match alongside John Morrison and Trish Stratus.
Mike Tyson's criminal record reads like the Bible for felons, and despite turning a new leaf during the second half of his life, Tyson will forever be linked to his aggressive, troublesome past.
A convicted rapist, Tyson was recently inducted into the WWE Hall of Fame as part of WrestleMania XXVIII weekend. No word yet on whether or not Tyson was inducted into the misdemeanor wing.
Charlie Sheen became a walking circus in early 2011 after being fired from his role on CBS hit show Two and a Half Men after another relapse that required a third stint in substance abuse rehabilitation in 12 months.
Sheen went on to make a series of bizarre public appearances following his ugly divorce from Warner Bros. that only added to his viral bad-boy intrigue.
Sheen was prevalent during Raw's 1,000th episode, and heavily teased a program with Daniel Bryan, although the feud never quite materialized.
Floyd Mayweather's problems outside of the ring were so prominent that they caused him to be late to a gig as Raw guest host.
Mayweather's Las Vegas home was raided by police, who seized multiple guns in relation to a shooting where Mayweather was an alleged suspect.
Nevertheless, the WWE continues their relationship with the boxing cash cow. WWE Vice President of Talent and Live Events Triple H recently escorted Mayewather to the ring prior to a high-profile fight with Miguel Cotto.