It won't be easy, but the streak has to end here.
That's what Landry Jones and the rest of his University of Oklahoma Sooner teammates have to be thinking going into the weekend, as the team looks to end the school's three-game losing streak against Texas Tech.
Heading into Oklahoma's game on Saturday against Texas Tech, the Sooners are in dire need of a bounce-back performance after a bitterly disappointing loss to Kansas State on September 22nd.
Unfortunately for Jones and the Sooners, they're about to face a Red Raiders defense that is allowing just 167 yards per game, good for first in the nation.
Putting up points against a tremendously stingy defense like Texas Tech's will be a challenge, but Jones is perfectly capable of doing just that.
And if Oklahoma hopes to avoid losing consecutive games and subsequently dropping out of the Top 25, they'll need him to be at his best.
After two consecutive seasons of at least 4,000 yards passing, Jones has been inconsistent in 2012, but his struggles reached a climax as the Sooners' senior quarterback threw an interception and lost a fumble, sealing the game at Kansas State.
Now, after two weeks to prepare for the Red Raiders, Jones knows that he's got to be better during his next trip to Lubbock, Texas.
So far, the Red Raiders haven't allowed more than 14 points against in any of their four games, but their offense has been almost as impressive, averaging over 500 yards of total offense a game.
In other words, if Oklahoma hopes to get back into BCS bowl contention, Landry Jones is going to have to put up much bigger numbers on Saturday.
Heading into the Texas Tech game, Jones has five touchdowns on the year, while his counterpart, Red Raiders quarterback Seth Doege, is ranked third in the nation with 15 in four games.
It seems unlikely that Doege and the Red Raiders' vaunted offense will put up the gaudy numbers they have so far against the Sooners, but Jones will have to do more with his opportunities if he's going to outgun Doege.
After the 2011 season, Jones passed up on declaring for the NFL draft to return to Oklahoma and help the Sooners take a run at a national championship.
Unless he plays to his potential on Sunday, the Sooners may not even be in the Top 25 by season's end.