Jimmy Haslam has just spent $1 billion on a Cleveland Browns franchise that needs a complete overhaul. Sure, there are some nice pieces in place on the field. Trent Richardson should be a centerpiece of the franchise for the next decade.
But, on the sidelines, the front office and other parts of the depth chart, the house needs to be cleaned out. Cleveland is without a direction right now, a listless franchise with no hope of competing for a playoff spot, the AFC North or even in most games.
Week 3 against the Buffalo Bills was only the latest matchup that proved the Browns are abysmal at best.
The Bills had lost eight consecutive road games before waltzing into Cleveland and putting their feet up on the table. Winning the game 24-14 and cementing Cleveland as the league's worst team.
What reason would Haslam have for keeping the current pieces in place? Maybe consistency, continuity and stability?
This is a team that hasn't won a game since November 20, 2011.
There are few believers in the 28-year old Brandon Weeden as the quarterback of the future. Wide receiver Greg Little leads the NFL in drops. And head coach Pat Shurmur seems overwhelmed in the position.
Haslam needs to realize that his introduction as owner can signal a change from the status quo. He may not be planning any personnel changes, but they need to happen. By invigorating a fanbase so desperate to have a team worth cheering for, he can show that he will not sit idly by and remain on a failing course.
Yes, the Browns have been through plenty of upheaval in recent years, but this time could be different. Haslam is the billion-dollar man with a plan. He just needs to make sure it's the right one.