With the help of a relatively recent ad campaign, among other promotional material, the Boston Bruins have permanently answered the question as to what their nickname means before the zoologically illiterate can even ask.
In the nearly two decades since third jerseys became a stable trend in the NHL, the team known informally as the “Bs” or the “Spoked-Bs” (for good reasons) has had a chance to flaunt its animal emblem a little more prominently.
On other occasions, the team that is also informally known as the “Black and Gold” has kept the “B” on the chest but still shaken up the distribution of the colors in question.
In recent memory, from the dusk of the old Garden onward, the Bruins have worn three versions of their primary home and road sweaters. In addition, they have variously utilized five alternate designs for at least one season apiece.
One, shall we say, gave the impression of a soft commitment, while another one fittingly matches the franchise’s recent renaissance and introduction of the aforementioned “bear spokesman.” In the following ranking, the former goes where the team sometimes went in the Northeast Division while skating in that jersey, while the latter goes where the team has gone three times in its first four years of usage.
The others, which follow the regular uniforms in the act of justifying the “Bs” reference, are plainly in the middle.