Cody Rhodes did a lot to help reclaim some of the prestige lost surrounding the Intercontinental Championship.
The Rhodes/Christian feud went an extremely long way into helping draw positive attention to the belt. Christian, being a former Heavyweight Champion, and Rhodes, being a future WWE star, was an excellent decision by the WWE to help the secondary championship.
When The Miz beat Christian for the belt on the 1,000th episode of WWE Raw, it was surprising, but it was executed in an entertaining fashion.
Defending the Intercontinental title in a fatal four-way match at Night of Champions was another step forward in reestablishing the Intercontinental title as the premier midcard championship.
All that progress seems to be lost now that The Miz was simply another jobber fed to the undefeated Ryback.
The champion was demolished, and it was as if he meant nothing.
While this isn't likely to be the end of the two, having the first match between the two stars end like this does nothing to create tension or suspense in the storyline.
How is the WWE Universe supposed to believe that The Miz actually stands a chance when he was dominated on WWE Raw and pinned cleanly in the centre of the ring?