Since WWE Raw 1000, audiences have been treated with torrents of references to Tout and Twitter. Superstars like John Cena and CM Punk have utilised Twitter and Tout for storyline purposes. Almost every WWE Superstar now uses Twitter.
The two-edged nature of the new strategy amply demonstrated itself during JTG and Abraham Washington's episodes.
WWE’s focus on social media marketing has become a subject of huge debate in recent times.
In the IWC, the response to social media is almost universally negative. It was natural since Raw 1000 was overkill, and the heavy use of social media outlets hampered the show profoundly.
Gradually, WWE is getting a grip on this matter. The focus on these outlets has declined, and it has become selective.
It is, therefore, an apt moment to analyse a necessary evil that social media is. There is sound logic behind WWE’s use of these ways. The strategy is well-received by the marketing experts, as well.
It is important that fans have a glimpse at this business, too.
This article aims to do just that, as we discuss multiple dimensions of the relationship between WWE and social media.