At July's Money in the Bank pay-per-view event, Dolph Ziggler earned a guaranteed shot at the World Heavyweight Championship by winning the Smackdown brand's ladder match. On that night, he moved one step closer to accomplishing the goal of every sports entertainer.
Unfortunately, the longer he waits to cash in his contract, the bigger the risk of a failed title reign.
Since winning the contract two months ago, Ziggler's win-loss record has been far from sparkling. He has regularly lost to the likes of Randy Orton, Chris Jericho and Sheamus, the types of Superstars he would be expected to compete and defend the World title against once he cashes in his briefcase.
How are fans supposed to buy Ziggler as a legitimate champion when he has been dispatched of by former champions fairly easy in the past?
In 2010, Jack Swagger won the Money in the Bank match at Wrestlemania 26 and cashed in his guaranteed title shot two nights later at the Smackdown tapings, defeating Jericho to win the World Heavyweight Championship.
This was the same Swagger who had spent months prior to his title victory losing to the likes of Santino Marella on Superstars.
Fans did not buy into Swagger as a real champion because the damage had been done way before he was given the opportunity. "The All-American American" would hold the title for four months, but his run was largely disappointing.
Following his loss, he would never again reach the heights he enjoyed for that period of time. At least not as of this writing.
It is imperative that Dolph Ziggler cashes in his Money in the Bank contract sooner, rather than later, because the WWE risks another failure of a title reign if he does not. With a main event scene as depleted as today's is, the company cannot risk throwing away potential main event players.
Dolph has been ready to star for the company in its biggest matches for a few years now, and delaying his eventual title win and continually having him come out on the losing end of matches against established stars will only hurt his legitimacy in the eyes of the fans.