Night of Champions exceeded expectations on Sunday night with several tremendous matches, including the main event between CM Punk and John Cena. It was the type of show that gives the WWE a boost of momentum heading into Monday's Raw.
As with every pay-per-view, however, there are always a couple of losers that stand out. These are superstars who came out on the wrong end of their respective matches, and who are heading in an uncertain direction moving forward, which is never a good thing.
Let's take a look at the three wrestlers who fall into that unfortunate category after the latest marquee event.
After losing to Chris Jericho at SummerSlam, a match with Randy Orton seemed like the perfect opportunity for Ziggler to pick up the high-profile victory he needs. Instead, Orton won after a terrific back-and-forth battle, leaving Ziggler out in the cold again.
It's reached the point where any push Ziggler was given after winning the Money in the Bank briefcase has been offset by big losses. He's been through a couple of great feuds, but doesn't have the wins to show for it.
The poor booking makes you wonder if the WWE has lost confidence in the "Show Off." He should be getting treated like one of the top superstars in the company, but that clearly isn't the case right now, as evidenced by Sunday night's result.
For the third consecutive pay-per-view, Del Rio was given a chance at the world heavyweight championship. For the third straight time, he failed to capitalize. Sheamus has found a way to beat him every time.
The feud between Del Rio and Sheamus has lost its luster in recent weeks, so hopefully Night of Champions marked the end of it. If Del Rio was going to become champion, it would have happened already during the extended feud.
More importantly, it seems like time for a character shift for Del Rio. The fans have clearly lost most of—if not all of—their interest in his gimmick. As a result, without crowd involvement during his promos, he can't be a top title holder.
R-Truth and Kofi Kingston
The WWE has something good going with the Kane and Daniel Bryan storyline. It's the first meaningful tag team division development in a long time, in fact, which means R-Truth and Kingston will likely fade out of the picture pretty quickly.
In typical fashion, it wouldn't be a surprise to see the former champions get their automatic rematch tonight, only to lose again. Their title reign wasn't terrible, but they failed to make a lasting impact, so it was time for a change.
Kane and Bryan should be in line for an extended period of time with the titles if the angle is handled correctly. Therefore, R-Truth and Kingston will either get lost in the tag team shuffle or separate and return to singles action, needing a new push.