5 Reasons the Boston Red Sox Must Transform Back into the Loveable Losers
The Boston Red Sox are in the midst of their worst season since 1992 when they finished 73-89 and are reverting back to the loveable losers that they were for decades.
While 2011 may have ended with the historic 7-20 collapse and fans will remember that forever, the 2012 team will be known as the team that changed the direction of the Red Sox.
The 2012 Red Sox were such a mess that it forced the owners and management to unload two of the largest contracts in baseball in order to reboot.
Here are five reasons why the Red Sox must transform back into the loveable losers.
True Red Sox Fans Have Stopped Caring
Aside from the amazing stretch the Red Sox went on during the middle of the 2011 season, they never became popular with the baseball purists in Boston.
There was something lacking with the team and fans failed to grasp on and become attached to the team like they have done in years past.
Rather than resigning fan favorite Adrian Beltre in the offseason, someone who was flashy and whose swing was perfect for Fenway Park, they traded for the always neutral Adrian Gonzalez.
Part of the reasons why hardcore Red Sox fans stopped caring was because it lacked the Bill Mueller’s and Trot Nixon’s that fans loved.
Pink Hat Fans Took over Boston
While Boston’s ownership loves pink hats because they don’t care how much tickets, merchandise and food costs, they overtook the true fans in 2012.
The Red Sox struggled mightily and several stars lacked the passion that Boston fans want to see, but pink hats still filled the seats and extended the comedic sellout streak.
Theo Epstein came out and admitted that over his last couple of seasons in Boston several moves were made to feed the monster that was driven by pink hats.
If the Red Sox want to return to dominance they need to stop making marketing decisions and return to making baseball decisions.
Ownership Cares More About Other Endeavors
Ever since John Henry and Tom Werner bought the Red Sox in 2002 they have bought a stake in a NASCAR team and purchased Liverpool F.C.
When Henry and company bought the Red Sox they were the loveable losers. While ownership insisted that they wanted to maintain the integrity of the team, they were really interested in making money.
This became evident by their flashy trades and signings in the last few seasons and the selling of bricks at Fenway Park.
For the most part the team has been successful, but unless they return to the loveable losers and build from within ownership will undoubtedly see their sellout streak end and their NESN ratings go in the tank.
A Return to the Loveable Losers May Convince Ownership to Sell
Boston fans are upset by the recent lack of success by the Red Sox, but that may actually benefit fans in the long run.
If the Red Sox return to being the loveable losers, the team’s ownership may decide to sell the team and move on rather than try and fix the mess that they have created.
Another reason why ownership may be interested in selling is the recent blockbuster trade that they made with the Dodgers.
By trading Adrian Gonzalez, Carl Crawford, Josh Beckett and Nick Punto the Red Sox shed over $250 million in long-term commitments making the team much more fluid to interested buyers.
The Red Sox Are Falling in the Boston Sports Market
Fenway Park is still selling out, but that won’t last long.
Boston was coined as a baseball town for decades, but like most cities in the U.S. it is a football town now and has been for several years.
We can argue about when the shift took place, but the scary part for Red Sox ownership should be the possibility of being passed by the Celtics and Bruins if they don’t get their act together.
The cities’ hockey and basketball teams shown heart and determination unlike the Red Sox and fans have grown to love the teams and their respective owners for giving them a great product to watch.
If the Red Sox don’t follow suit they may soon become the third or fourth most popular team in town.
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